What is Lately?
Lately is an AI Social Marketing Content Platform designed to revolutionize the way businesses create and manage social media content. Powered by Neuroscience-Driven AI™, it allows users to generate effective, personalized messaging tailored to their target audience across various social media channels.
What are the main features of Lately?
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AI Social Content Writer - Automates the content creation process, producing numerous channel-specific posts from longform content.
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Deep Social Platform - Effortlessly connects any Hootsuite account, enabling a unified management approach without switching tools.
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Voice Model Customization - Instantly generates a unique voice model for brands, enhancing messaging effectiveness.
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Content Scheduling - Plans and adapts content schedules well in advance, optimizing for peak performance times across platforms.
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Employee Advocacy Tools - Transforms employees into brand ambassadors, ensuring consistent messaging while coordinating compliance from a central source.
How to use Lately?
Users can sign up for Lately and connect their Hootsuite accounts for a seamless experience. Simply feed Lately your existing content, and it will generate dozens of effective social media posts tailored to each platform. Furthermore, users can schedule content in advance, allowing teams to focus on strategy rather than daily content creation.
What is the pricing for Lately?
Lately offers various pricing plans suitable for businesses of all sizes. They provide a free trial alongside affordable subscription options that cater to the unique needs of global enterprises, franchises, and small businesses.
Helpful Tips for Using Lately
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Leverage Analytics: Use Lately's social media analytics tools to measure the performance of your posts and understand what resonates with your audience.
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Engage Your Employees: Encourage your team to participate in content creation and sharing to amplify your brand message across different networks.
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Consistent Voice: Regularly update and refine your voice model to ensure it authentically represents your brand as it evolves.
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Plan Ahead: Utilize the scheduling feature to stay ahead of your content calendar, ensuring consistent posting without the daily scramble.
Frequently Asked Questions
Can Lately integrate with other platforms?
Yes, Lately can integrate with multiple platforms including HubSpot Marketing Hub, Salesforce, and Hootsuite, enhancing your social media and marketing strategies.
How does Neuroscience-Driven AI™ work?
Neuroscience-Driven AI™ utilizes insights from how people connect with brands, tailoring messaging to create deeper engagements and foster loyalty among audiences.
Can I try Lately for free?
Absolutely! Lately offers a free trial for you to explore its features and see the benefits it can bring to your social media marketing.
Is Lately suitable for all business sizes?
Yes, Lately's platform is designed to support businesses of every size, from small startups to global enterprises, offering scalable solutions tailored to your needs.
What languages does Lately support?
Lately supports multiple languages, including English, Spanish, Italian, Portuguese, Japanese, and German, efficiently catering to diverse regional markets.
By incorporating Lately into your social media strategy, you can transform your social media marketing efforts, maximizing engagement and reaching your target audience effectively.