What is Ortto?
Ortto is a comprehensive platform that combines customer data management, marketing automation, and analytics. It offers businesses the tools to unify, segment, and engage their customer base effectively through tailored marketing strategies. With its robust AI-powered features, Ortto allows marketers to automate their campaigns, analyze customer data instantly, and nurture leads throughout the customer lifecycle.
What are the main features of Ortto?
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Customer Data Platform (CDP): Unifies and segments customer data from various sources for a holistic view.
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AI-Powered Marketing Automation: Automates marketing tasks using AI to optimize messaging and engagement.
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Omnichannel Engagement: Engage with customers across multiple channels including email, SMS, live chat, and in-app messaging.
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Analytics: Visualizes and understands customer data for informed marketing decisions.
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Integrations: Easily connects with various applications, facilitating seamless data flow and enhancing functionality.
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Security & Privacy: Compliant with GDPR, HIPAA, and other regulations to ensure user data protection.
How to use Ortto?
Using Ortto is straightforward. Users can sign up for a free trial to explore the platform’s features without any commitment. After onboarding, they can create customer journeys, set up automated marketing campaigns, and analyze customer behavior through intuitive dashboards. The platform supports easy integration with existing tools, offering a streamlined workflow for marketing efforts.
What is the pricing for Ortto?
Ortto offers a range of pricing plans to cater to different business needs. They provide a 14-day free trial with no credit card required, allowing potential users to test out the platform. Following the trial, users can choose from startup pricing or other scalable options depending on the size of their organization and the features they require.
Helpful Tips for Maximizing Ortto
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Leverage the Academy: Utilize Ortto’s resources, such as the Ortto Academy, to understand the platform better and learn best practices in marketing automation.
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Customize your Customer Journeys: Take full advantage of the journey builder to personalize campaigns based on customer behavior.
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Monitor Analytics Regularly: Use the analytics features to track campaign performance and customer engagement to make data-driven decisions.
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Integrate with Existing Tools: Connect Ortto with other applications your business uses for a more streamlined operation.
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Stay Compliant: Regularly review data privacy and security settings to ensure compliance with regulations and standards.
Frequently Asked Questions
Can Ortto handle large volumes of contacts?
Yes, Ortto can support up to 100 million contacts per instance with custom setup, making it suitable for businesses of all sizes.
Is there a dedicated support team available?
Yes, Ortto offers dedicated support to assist users with their queries and provide guidance in utilizing the platform effectively.
Do I need technical expertise to use Ortto?
No, Ortto is designed for ease of use, allowing marketers to operate the platform efficiently without requiring a technical background.
How does Ortto ensure data security?
Ortto complies with major security standards, including GDPR, ISO 27001, ISO 27071, HIPAA, and SOC2, ensuring user data is safeguarded.
How can I integrate Ortto with other platforms?
Ortto provides no-code integrations with various applications, allowing users to connect their data seamlessly without the need for extensive development work.