Incremental

What is Incremental?

Incremental is a leader in retail media measurement, providing a tailored platform specifically designed for retail media buyers. It enables users to effectively measure and optimize their retail advertising efforts through purpose-built tools that cater to the unique dynamics of retail and media interactions.

What is the main feature of Incremental?

1. Purpose-built Measurement: Tailored specifically for retail media dynamics, allowing for real-time decision-making.

2. Data Neutrality: As a third-party measurement provider, Incremental doesn't engage in buying or selling media, guaranteeing unbiased insights.

3. Beyond ROAS: Focuses on optimizing incremental sales growth rather than just return on ad spend (ROAS).

4. Consistent Methodology: Applies a standardized approach across all retail media networks, allowing for comparable insights.

How to use Incremental?

Users can easily access Incremental's features by signing up for a demo. Once onboard, retailers can harness the powerful measurement and reporting tools to track performance, optimize campaigns, and refine their advertising strategies based on actionable insights derived from the data.

Price

While specific pricing details are often tailored to each client, Incremental focuses on providing value through its specialized offerings. They invite potential clients to book a personalized demo to explore flexible options that best fit their retail media needs.

Helpful Tips

• Leverage Data: Utilize Incremental’s robust data analysis features to uncover insights about consumer behavior and campaign performance.

• Optimize Continuously: Regularly update your campaigns based on the recommendations from Incremental to ensure that your advertising spend is driving true incremental sales growth.

• Stay Consistent: Maintain a cohesive strategy across various retail media networks by using Incremental’s standardized reporting tools.

Frequently Asked Questions

What does incrementality mean?

Incrementality refers to the measure of how much additional sales volume (incremental sales) can be attributed to specific advertising efforts, rather than natural sales trends. This helps businesses determine the true impact of their advertising investments.

Why does neutrality matter?

Data neutrality is crucial as it ensures that measurement platforms provide unbiased insights that prioritize the client's business outcomes rather than their own advertisement sales. This fosters trust and reliability in the reported metrics.

How can I maximize my use of Incremental's services?

To maximize the use of Incremental's platform, take advantage of its personalized demos to better understand its tools, regularly apply the insights from your campaign data, and maintain an adaptive strategy that can adjust based on performance analytics.

Is there support available for new users?

Yes, Incremental offers comprehensive support and resources for new users, including case studies, a blog filled with retail media strategies, and a dedicated customer service team ready to assist with queries.

Make the most of your retail media efforts with Incremental—the new standard in retail media measurement!