What is Tracardi?
Tracardi is an open-source, composable customer data platform that unifies customer data from multiple sources into a single profile and processes it in real time. It is built for businesses that want customer insights and automated digital experiences without the cost usually associated with commercial CDPs. Its flexibility, plugin options and multi-tenant support set it apart for organizations that need to customize workflows and run the platform on their own infrastructure.
Key features
- Open-source and self-installable
- Tracardi is an open-source platform, so businesses can install it themselves and adapt it to their own needs.
- Real-time event processing
- It is fueled by events from sources such as mobile apps, web services, CRMs, e-commerce shops, CSV files and API integrations, and processes them in real time.
- Unified customer profiles
- It merges customer profiles across multiple channels to give a single, 360-degree view of each customer.
- Website data collection
- A JavaScript snippet captures page views, clicks, form submissions and other behaviours, enriched with contextual details such as IP address, browser type and device information.
- Collection from queues and other systems
- Tracardi can collect data from any system that has a webhook, a queue such as Kafka, or a database.
- No-code automation
- Tracardi can be integrated and run without writing a single line of code, so no in-house developers are required.
- Multi-tenant support
- Multi-tenant support and optimized resource use offer cost savings for larger organizations.
How to use Tracardi
- Contact the Tracardi team to book an online meeting and see the platform's features demonstrated.
- Install the demo or proof-of-concept version to see Tracardi in action; because it is open-source, you can install it yourself.
- Embed the JavaScript snippet on your website to capture user interactions as events, or connect other systems through a webhook, queue or database.
- Let Tracardi unify the incoming data formats and associate events with user profiles and sessions.
- Make a contract and launch the production version to use the platform fully.
Use cases
- Marketing teams that want to build targeted campaigns from unified customer data instead of fragmented profiles.
- CTOs looking for an open-source, on-premise customer data platform that does not drain the budget.
- Businesses that need a single customer record kept in sync across all their data sources.
- Companies that want to orchestrate customer information to other systems, such as AI product referral systems, or interact with users directly through micro front-ends.
- Organizations with legacy webpages that want to start collecting behavioural data through a simple JavaScript snippet.
Pricing
Tracardi comes in two versions: a free open-source version and a paid commercial version. The website describes the commercial offering as affordable and priced as a flat fee, but it does not list specific prices, so check the official site or contact the team for a quote.
FAQ
Is Tracardi free to use?
Tracardi has two versions: a free open-source version and a paid commercial version. The open-source version can be installed by the business itself.
How does Tracardi collect customer data?
On websites, Tracardi collects data by embedding a JavaScript snippet that captures interactions such as page views, clicks and form submissions and sends them as events to the Tracardi server. It can also collect data from any system that has a webhook, a queue such as Kafka, or a database.
Can Tracardi be integrated with an existing legacy webpage?
Yes. Integration with a legacy webpage is as simple as pasting a JavaScript code snippet.
Which data sources can feed Tracardi?
Tracardi is fueled by events from mobile apps, web services, CRMs, e-commerce shops, CSV files and API integrations, and it unifies all these data formats into one.
Does Tracardi support multi-tenant deployments?
Yes. Tracardi offers multi-tenant support, and its optimized resource use provides cost savings for larger organizations.
How much does the commercial version of Tracardi cost?
The official website does not list specific prices for the commercial version. It describes the platform as affordable and priced as a flat fee, and directs interested businesses to contact the team.
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